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Selling Value and Integrity to Your Customers
10/25/2011 by Anna Nason
While the reasons for the recent recession are varied, complicated, and debatable, the most flagrant perpetrators of profit-driven excess are examples of an old way of doing business. It can be summed up by Michael Douglass’ character Gordon Gekko in the Wall Street movies: ‘Greed is good.’ Within this framework, the very people in charge …
