Many small businesses experience an uptick in sales during the summer season. This is especially true for those in tourist destinations, but is also the case for enterprises on any main street, as shoppers tend to hit the shops while they soak up the sun or seek cool refreshments.
As a result, 55 percent of small business owners say their firms have already seen stronger demands, according to a recent survey by Staples. Moreover, they anticipate the growth trend will continue throughout the rest of the year and 70 percent said they have planned for changes that will foster this expansion.
An influx of seasonal customer traffic can also mean longer lines if independent enterprises haven't deployed a plan for managing the surge in demand, according to The Sydney Morning Herald. When businesses invest in emerging retail technology, such as mobile point-of-sale devices and innovative applications, they might realize they can serve customers faster. This provides a benefit for both parties, since clients will receive better service and the company can handle a larger volume of sales in the same amount of time.
Small business owners shouldn't use a lack of cash flow as an excuse for not investing in the necessary technology. They can turn to a cash advance company such as Five Point Capital to get the funds they need, or learn more about equipment leasing options, which may provide an affordable alternative.