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FOR IMMEDIATE RELEASE
July 30, 2007
Contact: Tom Brainerd
Vice President Marketing
(888) 576-4685 x220
tbrainerd@fivepointcapital.com
Five Point Capital Names Joshua Hoffman Vice President of Sales
SAN DIEGO 30 July 2007 San Diego-based equipment leasing firm, Five Point Capital has named Joshua Hoffman Vice President of Sales. Hoffman is responsible for directing all sales of the company’s leasing services via the firm’s large telesales department. He will architect and implement innovative sales and CRM strategies along with overseeing the design of sales compensation programs and the implementation of operational efficiency strategies. Closely aligned with the marketing department, Hoffman will additionally lead the creation of outbound marketing programs to drive customer loyalty, satisfaction and repeat business. “With Joshua’s extensive sales management experience and drive, we are confident he will contribute to Five Point Capitals’ business development, revenue growth, customer satisfaction and P&L performance,” said Co-CEO Dan Feder. Joshua Hoffman has over 16 years of experience in the areas of sales, management and operations with the last 4 years at the senior executive level. Most recently he was a consultant for sales, customer service, technical support and project management in Austin, Texas. During Hoffman’s prior 11-year tenure with Dell, Inc., he achieved continual promotions: from manufacturing to sales; consumer sales trainer; sales manager; online sales manager; acquisition sales manager; regional sales manager for small and medium business division and director of sales for both Dell China and Dell International Services in India. In Hoffman’s last role at Dell he was responsible for driving significant improvements in growth, revenue, profitability and customer experience for Dell’s HelpDesk business. “Throughout his career at Dell, Joshua consistently advanced in strategic roles and responded by meeting or exceeding management’s target goals,” states, Co-CEO Dave Gilbert. “We are confident Hoffman will help Five Point Capital do the same by incorporating his experience with Dell’s strong customer service and sales-oriented philosophy.” Hoffman was born in Boston and moved to Austin in 1987. He worked overseas in both China and India during his tenure with Dell. Hoffman received a BBA Magna Cum Laude from St. Edward’s University, Austin, Texas. Hoffman is married to Jennifer Failla, an Advisor with Merrill Lynch’s Global Private Client Group, and together they have one son, Noam, who is 2. He currently resides in La Jolla, California and in Austin, Texas.
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